When Timewise Stores, a leading Texas-based convenience store chain, looked to evolve its brand and create a seamless customer experience across hundreds of locations, they turned to Piedmont Brand Company. What began as a project-based collaboration quickly became an ongoing creative partnership.
The Partnership
We work closely with Timewise’s leadership, marketing, and operations teams to understand their goals, translate their vision into tangible design solutions, and ensure every store touchpoint reflects their brand promise.
Our role extends beyond design execution — we serve as a brand partner, proactively identifying opportunities to enhance the in-store and digital experience while ensuring consistency across all channels.
The Brand
Timewise Logo
Timewise Pro Logo
Timewise Car Wash Logo
Shell-Focused Logos
The Work
We support Timewise across a wide range of creative and brand initiatives, organized into four core buckets:
Brand Evolution: The Timewise Rebrand
We started by fully rebranding Timewise to show its growth and new connection to Shell Oil. This update included all brand elements—colors, fonts, store designs, and digital media—to create a strong, consistent, and modern brand. We keep reviewing and improving the brand to give Timewise a distinct style while staying linked to the larger brand family.
Store Environments: Interior & Exterior Signage
We created clear and visible signs for Timewise, from big outdoor signs to in-store directions. Our designs help customers easily find and recognize their stores, including storefront signs, promos, directions, and product labels, all keeping the brand consistent.
Visual Storytelling: Menus, Murals & Promotional Graphics
Menus in each store are easy to read, available in multiple languages, and simple to update. Murals and wall art give the space character and show the brand’s style. Seasonal and promo graphics highlight special deals and new products clearly and attractively.
Digital Experiences: App Graphics, Pump Screens & Carwash Content
We bring the Timewise brand to life online by designing easy-to-use app graphics and motion content for gas pump screens. We also create lively animations for the Timewise carwash, making it a fun and memorable experience.
The Impact
Through our ongoing collaboration, Timewise has been able to:
Achieve brand consistency across hundreds of locations and multiple customer touchpoints.
Enhance customer experience with clear navigation, engaging environments, and cohesive messaging.
Streamline brand management by having a single partner who understands the brand inside and out, ensuring speed, accuracy, and quality in every rollout.
Increase engagement both in-store and digitally through compelling promotional campaigns and immersive digital content.
What This Says About Us
Our work with Timewise highlights what Piedmont Brand Company does best — building lasting partnerships that blend strategic thinking with creative execution. We are more than a design vendor; we are an extension of our clients’ teams.
By immersing ourselves in the Timewise brand and aligning with their long-term vision, we’ve been able to deliver measurable business value. Whether it’s a store mural, an app screen, or a rebrand rollout, our approach ensures every piece contributes to a bigger picture: a brand that customers trust, recognize, and enjoy.
If you want a partner who understands your business like an in-house colleague—let’s talk.