THE SKINNY

At Piedmont Brand Co., we pride ourselves on being flexible and adaptable. We serve both big businesses and non-conformists, understanding that while the business world is always changing and diverse, everyone deserves good design. Over the last 25 years, we have developed a special ability to meet the needs of these different types of clients.

For our corporate clients, we create customized solutions that match their brand identities. We know that it's important for them to have a strong presence in the market and connect with their target audience. With our expertise and attention to detail, we help these companies succeed in their industries.

At the same time, we recognize the impact of counter-culture movements and the potential for innovative ideas to come from unconventional places. That's why we offer our creative and boundary-pushing services to these clients. We empower them to express their uniqueness and create brand identities that resonate with their audience.

Piedmont's success in bridging the gap between the corporate and the counter-culture worlds shows our commitment to embracing diversity and fostering creativity in all aspects of our work. We believe that by respecting and celebrating our clients' unique visions and goals, we can create a more inclusive and dynamic business environment.

STRATEGY

What it is: We dig in until communication is razor‑sharp.
What it does: Turns vague goals into clear direction. Aligns your brand language with your audience’s expectations.
Why we do it: Clarity is the foundation. Strategy is the blueprint that makes design meaningful.

IDENTITY

What it is: Systems, not just logos. Cohesive visual languages that feel alive.
What it does: Builds trust, recognition, and memorability across every touchpoint.
Why we do it: Recognition isn’t decoration—it’s a signal. And quality design isn’t just for Fortune 500s—it’s for everyone.

ILLUSTRATION

What it is: Hand-drawn starts, digital finishes. Art with purpose.
What it does: Brings personality, specificity, and soul to your brand storytelling.
Why we do it: Because custom visuals elevate memorability—and because we’re damn good at it.

MOTION

What it is: Moving design that earns attention.
What it does: Grabs eyeballs in seconds and leaves an impression.
Why we do it: The scroll stops for movement. If they're not pausing—you're not doing it right.

THE CORE FOUR

Motion & Video

Explainers • Teasers • Logo animation
Motion graphics • VFX

Illustration

Custom illustrations • Sketch-to-vectors
Branded storytelling art

THE DELIVERABLES

Digital & Interactive

Web/landing pages • Email/social templates
Icons & PLFs

Print & Identity

Brand systems • Collateral • Packaging
Signage • Promotional goods

BRAD STONEKING

OWNER & CREATIVE DIRECTOR

Brad Stoneking is a seasoned graphic designer and founder of Piedmont Brand Co.. With over 25 years of experience spanning poster design, agency work, and brand building, Brad has built a reputation for blending strategic thinking with bold, punk-rock creativity. Beyond design, he’s a conference speaker, writer, and community builder, passionate about helping creatives sharpen their craft.

When he’s not in the studio, Brad can be found exploring Disney with his family, tinkering with home projects, or diving into music, comics, and counter-culture.

LUCY MANNING

SR. DESIGNER

Lucy is an illustrator and designer specializing in hand-drawn maps and storefronts, print design and layout. When she’s not working, she’s hunting down the best doughnuts in the Triangle.

Her hobbies include: reading, re-watching Gilmore Girls for the 100th time and running her freelance illustration biz (after Piedmont closes, of course). 

Please send any must-try doughnut shops to lucy@piedmontbrand.co.

THE TEAM